Social Engineering: Don’t Let Hackers Pull the Strings!

A cybersecurity expert protects data from social engineering attacks.

Tools such as Artificial Intelligence (AI) and Machine Learning (ML) have been transformative for the cybersecurity landscape. However, these technologies cannot always protect sensitive data from human error. Social engineering attacks don’t always require sophisticated coding. Instead, these attackers commonly utilize “psychological manipulation” to target their victims. These threat actors craft believable lies to gain the user’s trust, prompting them to share their sensitive information. As these strategies can vary from fake ransomware to impersonating a coworker, we must plan for these attacks in whichever way they manifest.

A Wake-Up Call

In Avast’s recent Threat Report, they discovered that almost 90% of blocked threats are social engineering attacks, showcasing the jump in scams. While many are blocked, cybersecurity must still remain vigilant as new technologies continue to bring innovative strategies for scamming. Cybercriminals have been found to use deepfake technology to create familiar voices that are convincing to the average person. In 2023, iProov reported a 704% increase in the use of deepfakes for social engineering attacks.

As social engineering tactics evolve rapidly, cybersecurity leaders must respond with equally innovative defensive strategies.

Outsmart Social Engineering

Staying ahead in the battle against social engineering is challenging, but with the right strategies, success is within reach. Here are five key approaches:

  1. Security Awareness: Regularly share the latest tricks that hackers use, like phishing and baiting, with your team. Run simulated tests to see who’s paying attention and keep everyone sharp.
  2. Multi-Factor Authentication: Add an extra layer of protection by using Multi-Factor Authentication (MFA) for all accounts. Even if someone gets hold of a password, MFA can block the attack.
  3. Update and Monitor Security Protocols: Regularly check and update your security settings to keep up with new threats. Use smart tools to spot anything suspicious before it turns into a problem.
  4. Incident Response Procedures: Make sure everyone knows what to do if red flags appear. A clear, easy-to-follow plan can help your team act quickly and confidently when needed.
  5. A Culture of Skepticism: Encourage your team to always double-check unexpected requests, even if they seem to come from a trusted source. A quick call or message to verify can save a lot of trouble.

One Step Ahead

Staying proactive and informed is essential to countering the growing threat of social engineering attacks. By adopting these strategies, organizations can build a resilient defense against even the most cunning tactics. As cybercriminals continue to innovate, so must our commitment to safeguarding sensitive information.